Activities

Development

Market Access

Sustainability

GoBarley

Development

Market Access

Sustainability

GoBarley

BeerCanada_Freeze_Logo_BK

Beer Canada, with the support of industry partners, is launching a new campaign called Freeze It For Them, calling on governments across Canada to freeze beer tax increases. By asking the government to freeze beer tax increases, we’re asking for one small measure that will help support Canada’s economic recovery, protect and create jobs, and keep dollars in the pockets of Canadians who need it now more than ever.

Collaborate

Producers and industry members have equal representation at our board table—a first of its kind. The BCC is a united value chain with a unified voice. Together our voices are stronger and our reach is broader.

  • When we talk about building a united value chain, we mean the process of industry and producers working together to address what matters for barley—whether that is relaying a united voice to the government, revitalizing research initiatives, or promoting barley acres.
  • By community, we mean people who share a common interest in Canadian barley and agriculture.
  • We strive to bring all sectors, government, producers and organizations together to create strong representation for barley.
  • We take a collaborative role when speaking for the Canadian barley industry—coordinating all links in the value chain and taking a national approach.

Commitments

The Barley Council of Canada is committed to working for the entire barley value chain through strategic initiatives. These include:

  • Coordinating research efforts across Canada to ensure focus and co-operation while reducing duplication and increasing innovation
  • Improving communication throughout the value chain and providing a unified voice to encourage further investment in processing, research and innovation
  • Building a unique brand for Canadian barley that sets it apart from competitors, including the development and distribution of branding, key messaging, promotional items and marketing materials for all end-uses
  • Supporting agronomic researchers in developing best practices to manage production issues including malt quality, harvest and storage requirements
  • Addressing barriers and opportunities related to the value of feed barley for livestock, including the coordination of feed conversion studies comparing barley to wheat and corn
  • Communicating the health benefits of barley by raising awareness of the Health Canada claim through the national consumer campaign, (www.gobarley.com)