Market Development Activities

Development

Market Access

Sustainability

GoBarley

Development

Market Access

Sustainability

GoBarley

Market Development

  • We position Canada as a leader in top-quality barley in domestic and international markets.
  • We promote the value of feed barley for livestock to be competitive with other feed options.
  • We raise awareness of the heart-healthy properties of food barley and recently approved development of the national¬†GoBarleyconsumer campaign.
  • We promote new uses for barley. For example, ethanol and Dried Distiller Grains with Solubles for feed. (DDGS)