Market Development Activities
- We position Canada as a leader in top-quality barley in domestic and international markets.
- We promote the value of feed barley for livestock to be competitive with other feed options.
- We raise awareness of the heart-healthy properties of food barley and recently approved development of the national GoBarleyconsumer campaign.
- We promote new uses for barley. For example, ethanol and Dried Distiller Grains with Solubles for feed. (DDGS)